Estee Lauder: Fragrance Of Success

Estee Lauder an American beautician and co-founder of a beauty brand Estee Lauder (EL). She was born in New York in 1906.Her name was listed in the twenty most influential geniuses of the 2Oth century in Time â s Magazine. Lauder Company was ranked 15 on the list of Forbes and titled the most innovative company in 2013. Estee Lauder used her motto to build her cosmetic empire, there are no homely women, only careless women. She started with a dream and soon it became a reality due to her extraordinary hard work, ambition, innovative marketing, impeccable taste and perseverance. She became the wealthiest self-made woman in US.

Early Life

Estee Lauder was interested in beauty at an early age. She use to apply cream on her mother's face and brush her long hair. Her uncle was a chemist, Lauder learned to make her own beauty cream. In her teens she started selling her product and also gave free samples for marketing as a "Jar Of Hope". Once while having her hair done at the House of Ash Blondes, the salon owner got impressed by her perfect skin and offered to buy her product. She married Joseph Lauter in 1939 and welcomed their first child in 1933. Estee Lauder didn’t let her motherhood coming in between her work and continued to develop her business. The company was formed in 1935. She was divorced in 1939 and remarried again three years later.

First Fragrance

In the year 1953, she introduced her first fragrance, "Youth Drew" and its sales reached 50,000.It was a huge hit with consumers. She convinced New York City department store to give her space at Saks Fifth Avenue. The business expended overseas and new men's products line were launched Aramis and the Clinique brand. The brand is currently recognized in 120 countries.

The Company

TV documentary was made on her titled Estee: A Success story. She choose blue colour for merchandising because she thought that it would be best suited in bathrooms. In the year 1995, the beauty company went public and was roughly worth $2 billion. The generous Estee Lauder donated close to $8.5 billion to breast cancer research center. Estee Lauder the beauty company prospered throughout 80's and 90's and became America's third largest cosmetic company with ten thousand employees with sales of $9.98 billion.

Conclusion

Estee Lauder is known to be the classic entrepreneur who didn't listen to any experts and refused to settle for less than best. The secret of her success is that, she was a woman with a mission and pursued her dream. Dreams do come true only if you wake up and work for it.