Tuesday, 13 May 2014

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Leading a corporation with 259 million users isn't easy, but LinkedIn CEO Jeff Weiner have a good handle on it.Keeping a clear vision for your company's trajectory is hard, especially when you have two new users every second. Let’s see what LinkedIn Corp CEO Jeff Weiner does to stay on right track as a leader. Below are the three leadership rules Weiner follows for inspiring, leading and hiring.


Don't tell your troops what to do.

The key to effective leadership is that, one should know the difference between a manager and being a leader. The CEO Weiner says "When I was younge, I didn't understand the difference," he says. "For me, leadership is the ability to inspire others to achieve shared objectives." So when you're in a jam and you need your employees to hit a certain goal, remember the distinction. "Managers tell people what to do. Leaders inspire them to do it.”

Hire with vision.

Any company with hyper growth will be constantly hiring but the one should know the secret of hiring the employees who will benefit the company in the future. Weiner says that LinkedIn has been around since ten years in the large part of world because of its hiring tactics. He looks for candidates with what he calls "technology vision. “It is important to make sure other than just hiring; As a leader demonstrate the value you require your staff to possess.

Focus on the next play.

A sign of a great leader is to make sure that his team is focused on the next goal not on the past failure or accomplishments.  Weiner’s LinkedIn corporation mantra is ‘Next Play’. He learned this from a basketball coach, Weiner says “Every time the Duke Blue Devils complete a sequence, on either the offense or defensive side of the court, no matter how well or poorly they performed, the coach yells out the same thing: 'Next Play,'"

Friday, 9 May 2014

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Estee Lauder an American beautician and co-founder of a beauty brand Estee Lauder (EL). She was born in New York in 1906.Her name was listed in the twenty most influential geniuses of the 2Oth century in Time รข s Magazine. Lauder Company was ranked 15 on the list of Forbes and titled the most innovative company in 2013. Estee Lauder used her motto to build her cosmetic empire, there are no homely women, only careless women. She started with a dream and soon it became a reality due to her extraordinary hard work, ambition, innovative marketing, impeccable taste and perseverance. She became the wealthiest self-made woman in US.

Early Life

Estee Lauder was interested in beauty at an early age. She use to apply cream on her mother's face and brush her long hair. Her uncle was a chemist, Lauder learned to make her own beauty cream. In her teens she started selling her product and also gave free samples for marketing as a "Jar Of Hope". Once while having her hair done at the House of Ash Blondes, the salon owner got impressed by her perfect skin and offered to buy her product. She married Joseph Lauter in 1939 and welcomed their first child in 1933. Estee Lauder didn’t let her motherhood coming in between her work and continued to develop her business. The company was formed in 1935. She was divorced in 1939 and remarried again three years later.

First Fragrance

In the year 1953, she introduced her first fragrance, "Youth Drew" and its sales reached 50,000.It was a huge hit with consumers. She convinced New York City department store to give her space at Saks Fifth Avenue. The business expended overseas and new men's products line were launched Aramis and the Clinique brand. The brand is currently recognized in 120 countries.

The Company

TV documentary was made on her titled Estee: A Success story. She choose blue colour for merchandising because she thought that it would be best suited in bathrooms. In the year 1995, the beauty company went public and was roughly worth $2 billion. The generous Estee Lauder donated close to $8.5 billion to breast cancer research center. Estee Lauder the beauty company prospered throughout 80's and 90's and became America's third largest cosmetic company with ten thousand employees with sales of $9.98 billion.

Conclusion

Estee Lauder is known to be the classic entrepreneur who didn't listen to any experts and refused to settle for less than best. The secret of her success is that, she was a woman with a mission and pursued her dream. Dreams do come true only if you wake up and work for it.


Tuesday, 29 April 2014

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Founders of WhatsAp Brian Acton and Jan Koum are no stranger to failure. Today their app is the most valuable messaging platform on planet, but they had their fair share of rejection by top tech companies, including the one that eventually bought their service.

Jan Koun was an immigrant from Ukraine and was poor as a teenager that he use to save his old Soviet notebook for school. Brian Acton lost a small amount of fortune in a dot com bust and was rejected for jobs at Twitter and Facebook. Now the men behind the hot mobile messaging service WhatsApp are the newest tech industry billionaire. Facebook has bought WhatsApp for $19 billion and Koum got a seat on the social network’s board of directors.

After taking a year off to travel in South America, both of Jan and Brian applied to Facebook and were become the member of Social media giant Facebook rejected club. Koun bought an iphone and idea of new app hit him. He thought that inventing an instant messaging and hassle free service would work wonders across the globe if it had mobile users as a base. It took these guys months of back breaking work and testing to get the code in place. Koum released WhatsApp 2.0 with messaging component and it had 250,000 active users. By 2011 this awesome App found place among the top 20 apps in US app store stated by Forbes.

Today WhatsApp has more than 450 million active users, and reached that number faster than any other company in history. The most amazing aspect of the company that, it doesn't have a PR person or marketer. All of WhatsApp’s growth has come from happy customers encouraging their friends to try the service.


Tuesday, 22 April 2014

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Powerful, rich, young and brilliant Marissa Mayer CEO of Yahoo is a role model for all the women out there. Thirty eight years old Marissa Mayer is a wife, mother, engineer and CEO of Yahoo, a woman in an industry dominated by men.

We pulled out five interesting facts about Yahoo CEO!

·         Marissa Mayer like numbers: Mayer talks about number as if they are humans. She refers casually to y- axis and x –axes. This smart woman is a nerd at heart and turning 37 turned out to be a pretty interesting year for her, especially considering 36 is divisible by 12!

·         Marissa Mayer is crazy about high fashion: She has Oscar de la Renta cashmere cardigan collection; it is her uniform at work. The sweater is black, ivory navy, hot pink, red and royal blue. She adds new colour every season. The sweater is worth $900.

·         Mayer is a shy lady: She has disciplined herself to deal with shyness. Whenever she arrived at the party, for first few minutes she wants to leave. She would literally look at the watch and say ‘You can’t leave before time x.

·         Mayer is a fan of the "Irish Exit.”: Party at Mayer’s home, a lot of guests noticed that she vanished. Mayer calls this CEO exit, she typically disappears without goodbyes while the party carries on.



·         Mayer has a hard time seeing gender: When she was asked how it feels to be the only women on engineering teams. Mayer would answer honestly: that she hadn't noticed.

Friday, 18 April 2014

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Not every CEO can manage to buy a nearly revenue less company for $ 1 billion, get a glamorous photo shoot in Vogue and devote a weekend to a task more suited to graphic designers (craft a new logo).Not every CEO is Marissa Mayer.

Marissa Mayer is the CEO of Yahoo! She has rocketed herself to the front line of the most powerful woman in tech and the youngest CEO on the books of the world’s largest companies. Mayer has a degree in symbolic system and computer science; she is just not an executive figure on the top. This genius lady became the youngest woman to become the CEO of a Fortune 500 company and at that time she was pregnant therefore news caused a stir in the media. Mayer is a CEO, a mom to be, a social ideal and most talked about woman of her times, all at once.

One thing is said about Marissa Mayer that almost everyone agrees that she is among the smartest people you could meet. Mayer chose to go to Stanford University after scrutinizing the pros and corns of ten colleges that she got accepted at. There were few months left for her to graduate and she was already getting job offers. She also had a job offer from a company called Google in her mail waiting for her to click. Mayer decided to risk it and accept the offer from the Google which was tech start up at that time. She became the 20th employee at the Google.
In the same year, Marissa Mayer was asked to come in for an informal interview with the recruiting team at Yahoo. Mayer explained her candidacy and convinced the team of her abilities to revive the failing company. The news that Mayer had severed ties with Google, and was going to become CEO of Yahoo was met with an ecstatic reaction from within the company. The industry reverberated with the news as Mayer became the youngest female CEO of a Fortune 500 company.